Who we are

$28.90M
Assets under management
$6bn
Saved for clients annually
90%
Repeat clients or referrals
120+
Professionals
about

Established in 2026, JYOTI TRADING CO. was founded with a singular vision: to bridge the gap between nature’s purest offerings and the modern therapeutic industry. We specialize in the ethical sourcing and trading of premium raw herbs, serving as a trusted backbone for the Ayurvedic, Homeopathic, and allied therapeutic sectors.

As the global shift toward holistic wellness accelerates, we recognize that the efficacy of any remedy begins with the quality of its ingredients. That is why we prioritize botanical integrity, ensuring that every herb we trade retains its natural potency and therapeutic value.

WHY PARTNER WITH US

Quality Assurance

We implement rigorous selection processes to ensure our herbs are free from contaminants and true to their botanical identity.

Ethical Sourcing

We believe in sustainable trade practices that respect both the environment and the local harvesters who safeguard traditional knowledge.

Reliable Supply Chain

Leveraging modern logistics from our inception in 2026, we ensure timely delivery and consistent availability of seasonal and rare herbs.

At JYOTI TRADING CO. we don’t just trade herbs; we provide the raw essence of healing.

our history

Here's How We Got Started

1950

The Begining

Our story begins in 1950, when John Doe founded our third-generation financial planning firm.

2004

Acquisition

Finovate has been acquired by NM Holdings, LP, a financial services distribution company, to drive future growth and support ongoing mergers and acquisitions plans.

2014

Partnership

Finovate has formed a partnership with Meks Capital Group, LLC, a financial services holding company, to drive continued growth through mergers and acquisitions.

2024

Expansion

Finovate has been acquired by Move Holdings, LP, a financial services distribution company, to fuel future growth and advance ongoing mergers and acquisitions strategies.

Why us

We Always Put Your Interests First

Driven by a relentless focus on “why,” we integrate our services to uncover, design, and deliver the most impactful outcomes for you. Instead of relying on predefined processes, we take a hands-on approach—collaborating closely with your teams to craft practical, end-to-end solutions tailored to your needs.

“Our purpose is to help people and organizations dream bigger, move faster, and build better tomorrows for all.”

John Smith
John Smith

2024 Diversity, Equity, and Inclusion Report